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About UsTradition, Quality, Trust

Amouria takes online jewelry shopping to a whole new level. With 30+ years of industry experience, we have created one of the most innovative online jewelry stores that you’ll find anywhere. We combine the ease of online shopping with extraordinary customer care, to create a unique and pleasant online jewelry buying experience. With over 5,000 handcrafted styles to choose from, we know you’ll find what you are looking for. In the rare case that you don’t find just what you have in mind, our talented designers will work to create your perfect piece.

Quality, luxury, and each customer’s complete satisfaction are what set us apart from the rest. The Amouria philosophy is simple; say yes whenever possible, provide excellent customer service at all times and to all customers, operate with the highest level of integrity, and craft luxurious, heirloom quality jewelry that can be enjoyed for generations to come.

We invite you to experience Amouria!

This was the best experience ever

Caitlin and Steven K.

Burlington, New Jersey

Our experiences with Amouria have surpassed our expectations in every way. I could go on and on about the outstanding quality of the pieces, the focus on customer satisfaction, the flexibility of design, but I won’t…I’ll just say that I trust Amouria to always deliver the expertise we need to achieve our visions. Amouria's team have been and will always be the only source for our family’s custom jewelry needs.


Shifaz U.

Jersey City, New Jersey

It seems like yesterday that I proposed to my wife, Sadia. It has been a wonderful two years and to this day I have caught my wife randomly gazing at her engagement ring. When I chose to work with Amouria, it was based upon several factors. Despite the feedback I have received from many of their prior clients, it was the whole process that impressed me. When I first reached out to them, I provided a sketch and hoped they had something similar in their inventory. To my amazement, Amouria narrowed down to several options based upon our prior discussions. Though they could have easily attempted to sell a product above my budget and requirements to make a sale, Amouria's sales representative was more concerned on my understanding of the entire selection process. Not only were they considering my requirements but they ensured me they would design a ring with Sadia in mind. I was surprised how quickly the ring was created and the final product went above and beyond my expectations. The overall experience with Amouria was spotless. They are a team of fully engaged, passionate professionals who have set the standard on the whole engagement ring process. To this date, I could not be any happier with my decision to work with Amouria and I would recommend them in a heartbeat. Sadia decided to add her 2 cents to this testimonial. “We’ll be back” :)


Shenaz & Xin M.

Princeton, New Jersey

Thank you to the gracious staff at Amouria for being such an important part of our engagement. You have been very professional and meticulous throughout the whole process of our ring purchase. The experience was very personal, and the staff went above and beyond to explain all that we needed to know about choosing the perfect ring within our budget. When the ring was delivered, I was completely blown away. The final product was exquisite and flawless. We continue to get the greatest compliments on the ring, and we couldn’t be happier to share our positive experience with Amouria. We will definitely be back to choose more pieces from your beautiful and classic collection in the years to come!

You guys are truly gifted

Latrice and Marcus J.

Columbus, Ohio

I immediately gasped as I saw the beautify rings that you created for my husband and I. The quality was superb and the diamonds were so clear. Every day that I place my ring on my finger, I feel so proud to have a wonderful husband and such a lovely symbol to reinforce our joy. Amouria's passion and eye for beauty, quality and craftsmanship is admirable. Their professionalism and customer service is impeccable. You guys are truly gifted and we want to thank you for making our day extraordinary.


Rehana & Faisal I.

Franklin, New Jersey

My husband completely surprised me with a proposal in front of our dearest friends. In one of the most memorable moments of my life, I looked down at my hand to see my now husband slip on the most gorgeous ring I had ever laid my eyes on. Lucky for him, he worked with Amouria to design an engagement ring that is simple, elegant, and breathtaking. The matching wedding bands are equally noteworthy. I can't imagine designing a more perfect set of rings if I had designed them myself. Thank you Amouria for creating rings that were just right for us!

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